Watch Austin turn into Brand Central during SXSW | PCWorld
- Every spring, South by Southwest Interactive packs thought-provoking panels and some of the smartest people around into a few square miles in downtown Austin. The festival isnâ€™t all high-level discussions about the future of technology, thoughâ€”it tends to be a predictor of tech trends to come. So itâ€™s no wonder that the biggest brands in the world set up shop around the Austin Convention Center to lure in attendees with events that might go viral on Twitter or Instagram.
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