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What's Your Real Motive for Being Altruistic? - Scientific American - New research published this week in Science shows that by looking at how different brain regions interact, it is possible to predict whether an altruistic act is motivated by empathy or by reciprocity—a “you scratched my back, now I’ll scratch yours” situation. “Motives have a neurophysiological fingerprint,” says Ernst Fehr, a behavioral economist at the University of Zurich (U.Z.H.) and the study’s principal investigator. “The whole notion of a motive is that it’s a mental concept you cannot observe directly. And we were able to show that we could make this visible.”
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