We Were This Close to Never Having Macs
- Thirty years ago today Steve Jobs unveiled the first-ever Macintosh computer to much fanfare, naturally. The Apple hype machine was in full swing, and in all fairness, Jobs' claim that the Mac would change the world turned out to be true. But things look different through the lens of nostalgia. Really, Macintosh nearly bombed for the same reasons that it was eventually a huge successâ€”prioritizing aesthetics, showmanship, and consumer appeal.