YouTube Defense: Viacom Secretly Uploaded Content, And They Tried To Buy Us
- For years, Viacom continuously and secretly uploaded its content to YouTube, even while publicly complaining about its presence there. It hired no fewer than 18 different marketing agencies to upload its content to the site. It deliberately â€śroughed upâ€ť the videos to make them look stolen or leaked. It opened YouTube accounts using phony email addresses. It even sent employees to Kinkoâ€™s to upload clips from computers that couldnâ€™t be traced to Viacom. And in an effort to promote its own shows, as a matter of company policy Viacom routinely left up clips from shows that had been uploaded to YouTube by ordinary users. Executives as high up as the president of Comedy Central and the head of MTV Networks felt â€śvery stronglyâ€ť that clips from shows like The Daily Show and The Colbert Report should remain on YouTube.