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05/23/2019
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election
Researchers say voters swayed by candidates who share their looks - Maybe it's because you like the looks of the candidate. Or maybe it's because the candidate looks a little like you, even if you don't realize it.In a paper slated to be published in the December issue of Public Opinion Quarterly, Jeremy Bailenson, an assistant professor of communication, and Shanto Iyengar, the Harry and Norman Chandler Professor in Communication, say that people are subconsciously swayed by candidates who share their facial features.
From cw


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