Mockbusters vs. Blockbusters
- If you've ever browsed the aisles at your local video store and stumbled upon a film you've never heard of that's markedly similar in plot to a current theatrical blockbuster, chances are it was produced by a small film production company called The Asylum. The 10 year-old company started out making low budget horror films, but eventually dovetailed into making 'mockbusters'¯ after a perfectly timed straight-to-video 'War of the Worlds'¯ release prompted the Blockbuster video chain to purchase nearly 8 times as many copies of that release as it did of their standard low budget horror flicks. And thus, a new business was born.