Dell begins rebate offensive
- Take that, coupons
Cut prices to win back customers? Forget that. Dell has decided to cut its rebate program instead. Dell earns points for creativity with its plan announced today that will see the vendor reduce mail-in rebate and promotional offers by 70 to 80 per cent. Dell pitched the rebate pullback as "part of the company's effort to make buying easier and improve the overall customer experience." This latest move from Dell comes as the company tries to win back business it has lost to rivals over the past couple of quarters.