A peek into movie theater economics
- Popcorn reportedly makes 90 cents on the dollar, which means that the "large" popcorn they charge US$4 for cost them, at most, 40 cents. Soda products are the Original Ripoffâ„¢, but everyone has already been regaled with stories about how a $3 dollar Coca Cola costs 10 cents, or some such (the actual numbers are secret because companies like Coke negotiate private deals). Wash, rinse, and repeat for everything else they sell that you can stuff in your mouth. Bottom line: they make a killing off of concessions.